About Us

Welcome to GGAIA Beauty

GGAIA Beauty is more than a webshop – it's a family project born out of a love for beauty, nature, and each other.

The story behind the name

The name GGAIA was created from the heart. We wanted to unite our family in one name – initials and soul from Algencel, Geraldine, and the rest of the family. And we wanted to include nature, because it is a core value for us. Gaia is the goddess of the Earth in Greek mythology – a symbol of life, balance, and the power of nature. It just felt right.

Who we are

GGAIA Beauty was founded by mother and daughter – Geraldine and Algencel – with a shared passion for beauty products that make a difference. We are not a brand that produces our own products. We are curators. We scour the market for the best products – from European luxury brands to dermatologically approved everyday products – and gather them in one place, so you don't have to.

What we believe in

We believe that good skincare and beauty should be accessible to everyone – regardless of age, gender, or budget. Our range extends from premium skincare to everyday essentials, from men's products to teenagers' first routine. We always strive to prioritize climate-friendly and sustainable choices, but we also listen to what our customers demand – because we are here for you.

To you

Whether you're looking for your next favorite cream, a lovely gift set, or just want to treat yourself a little – we're glad you're here. GGAIA Beauty is built with family in its heart and nature in its soul.

– Algencel & Geraldine